For Career & Technical Center Leaders

CTE Recruiting and Demand Capture.

We help CTE programs fill their seats, without wasting time on recruiting that doesn't deliver.

Some of your programs have a waitlist. Others have seats. AscendCTE™ is a mobile-first, video-driven CTE Recruiting and Demand Capture platform that puts every program in front of every sending-school student and every adult in your area, on their phones, so the hand-raises land where you have room — by program, by campus.

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15-minute Zoom · Live walkthrough and functionality demonstration
Built for regional career & technical centers that serve high school students and adults.
Built by CTEPromoVideos.com — trusted by 300+ CTE programs since 2019
66%
of CTE leaders say students lack awareness of CTE options1
63%
of teens wish their high school had given them more information about their options after graduation2
372:1
students per school counselor nationally, against the recommended 2503
The Problem

“Students don't know what's offered until it's too late.”

01

Sending-school counselors don't know what you offer, and they turn over

Every fall you re-introduce your programs to counselors at eight or ten sending schools, and every fall a few of them are new. The student whose counselor didn't get the memo never hears you run HVAC.

02

Open houses draw the families who were already coming

The parents at your open house decided to look months ago. The ones who still picture a 1990s shop class, and the student who couldn't get a ride, weren't in the room.

03

Students arrive never having heard about the college credit or the work-based learning

Enrolled students say the thing that would have sold them a year earlier was never mentioned: dual credit, paid work-based learning, industry certifications. The program page listed it. Nobody put it in their hand.

The Solution

AscendCTE™ closes the gap in days.

Put every program in their hand.

Students browse your programs through short video loops on their phones. They see what welding feels like. What culinary smells like. What health science means in 2026. The moment they connect, they tap.

Catch the hand-raise.

Every tap and every form submission becomes a named lead — delivered to your spreadsheet and your inbox the second it happens.

Follow up with a name, not a hunch.

Your team gets the name, the program and the campus the moment a student submits. What happens next is yours: a counselor conversation, an invitation to the lab, a note home. Nothing to chase down, nothing to re-key.

And you learn what they want.

Along the way, your dashboard shows which programs are pulling attention this week, this month, this quarter — the demand count you've never had before scheduling season.

How It Works

The student journey, end to end.

01

They land on your branded platform.

Your colors, your logo, your name. Lives at (ex: northgate.ascendcte.com) — shareable by QR code, text link, email or anywhere you'd put a URL today.

02

They pick a language.

English and Spanish included (plus any language on request). Every screen translates. Every form translates.

03

They browse programs through immersive video.

Short program loops play silently as they scroll — welding sparks, culinary plating, healthcare in action. The visual carries the message before they read a single word.

04

They tap one to go deeper.

Full program page — video promo, what they'll learn and career outcomes. Designed to convert curiosity into commitment.

05

They raise their hand. Your team gets the name.

The lead flows straight to your spreadsheet and select email inboxes the moment they submit — name, program, campus — ready for whoever follows up.

What You Get

Everything you need in one place.

Branded experience Your name, logo, tagline and colors - at custom subdomain (ex: northgate.ascendcte.com)
Full program library Every program you offer, with video loops and video promos.
Multilingual support English and Spanish included - any language on request.
Reaches outside your walls Sending schools, open-enrollment families, a parent at the kitchen table — no student account, no login, nothing to download.
A follow-up list, by program Every hand-raise with the name, the program and the campus — in your own spreadsheet, with an email alert the moment it lands.
Live analytics dashboard See traffic, interest and engagement in real time, by program.
Zero lift for your team We build, host and maintain the entire platform for you. There's nothing for your IT team to install, manage or update. No servers, no software, no lift on your end.
The Second Benefit: The Numbers

Win the board meeting and the budget.

Industry Partnerships

Walk into partner meetings with data, not pitches.

Industry partners want to invest in pipeline they can see. When you can show "47 students engaged with our welding program this quarter," equipment donations, paid mentorships and apprenticeship slots land faster. AscendCTE™ gives you the proof.

Leadership & Funding

Make the case for expansion with numbers, not hunches.

New programs, more seats, equipment, instructors, Perkins applications — every one gets approved on proof of demand. When you can show which programs high schoolers and adults actually want before you set next year's capacity, board presentations and budget requests stop being a matter of opinion. AscendCTE™ hands you the evidence.

Who It's For

One platform for high schoolers and adults.

High School

Every Partner School

A link and a QR code for every sending school's hallway screen and every parent's phone, so students see your programs whether or not their school scheduled a visit this year. Grade-aware interest forms route each hand-raise to the right campus.

Adult Learners

Full-Time & Evening Programs

Consent-gated adult-prospect forms for career-changers and returning students, with inquiries reported by program so you can see which ones convert.

Short-Term & Workforce

Courses & Credentials

Short-term classes and industry training that get buried in a course schedule — given a destination built to convert, not to satisfy a catalog.

Who Benefits

Built for the people who actually move CTE forward.

Superintendents & Directors
Marketing & Communications
Admissions, Counselors & Recruiters
Program & Instructional Directors
Questions We Get Asked

The honest answers.

A waitlist is a total, not a map. It's usually piled up in a handful of programs while others run with empty seats, and it only counts the students who already applied. The sophomore who never heard you offer HVAC, and the adult who doesn't know your evening program exists, aren't on any list. At one Ohio career center, 23 of 26 programs were full for the coming year; the openings were in cybersecurity, software programming and forestry (Springfield News-Sun). We capture interest before the application, by program and by campus, so you can see which programs need a push, which ones justify more seats, and who to call when a seat opens.
Keep them. Tours work on the students the sending school brought, and open houses work on the families already interested. AscendCTE™ reaches the rest: the sophomore whose school didn't schedule a tour this year, the parent who still pictures a 1990s shop class, the adult who doesn't know you run an evening program. They see every program on their phone, and the ones who want in raise their hand by program and campus.
We can't change their policy, and we won't pretend otherwise. What we can do is give you something to bring to that conversation: a named list of their students, and their parents, who looked at your programs and asked for more. A cap is easier to defend against a number than against a list of families from their own district.
Keep it. Your enrollment and application data tell you who already applied and who enrolled — that’s the right record for reporting, staffing and funding, and we don’t do that job. But it only ever sees the people who made it to an application. If your welding program has been full at 24 seats for six years, the data reads 24 and calls it stable — the students and adults who wanted in and never applied were never recorded anywhere, in any system you own. Your data gives you a number. It cannot give you a name. We don’t forecast demand. We capture it — the count for your board, and the named list for your recruiters.
A page tells people what programs exist. It doesn't capture who's interested, it doesn't tell you which program drew them, and it doesn't hand you a list you can take to the board when you're setting capacity. We're not replacing your website — it has to be complete and accurate for every audience, and that's a different job. Ours takes one person interested in one program and gets their name. There's also nothing for IT to build or maintain: no student-system connection, no servers, no software to install, no support tickets in the technology queue.
Your platform includes all the video assets you need to go live — program loops and :30 video promos with VO in all language options desired for each program. If you already have professionally produced videos, we'll use those.
Most are ready to review within a month.
We build, host and maintain the entire platform for you. There's nothing for your IT team to install, manage or update. No servers, no software, no lift on your end.
Your center stays in control. For high school students, we act as a school official under FERPA and we'll sign your data privacy agreement — or the SDPC National DPA, if your state alliance uses one; the high school form only collects what a school can legally collect from a student. For adults, the form is consent-gated: a name, the program they're interested in, and how to reach them. Every field is configurable: if your privacy officer would rather we collect no personal information at all, we ship that build and the platform still works. Submitted info is stored in an access-controlled, encrypted database under our sole control, hosted on U.S. cloud infrastructure. No other institution can read your records. It is never sold, never used for advertising, and never shared beyond the hosting, database, and email services that operate the platform — the same infrastructure layer any enterprise system runs on, each contractually bound to the same protections. No advertising cookies, no tracking pixels, no retargeting. Leads land where you tell them to — your center's own spreadsheet, your team's inbox — and you can have the records deleted at any time.
Sliding scale based on the number of programs you offer. Pricing begins at $3,000 annually, plus a one-time setup fee based on scope. We'll walk you through the math on our demo call — no surprises.
Absolutely! Your name, logo, tagline and colors - at custom subdomain (ex: northgate.ascendcte.com). Every instance is its own branded experience.
Need to make the case to your superintendent or board? Send them this →
Running CTE for a K-12 district instead? →
Recruiting for a college or trade school instead? →

See the power of AscendCTE™for yourself in real-time.

15-minute Zoom. We'll walk you through how AscendCTE™ would work for your programs, your campuses, your community.

Book a Quick Demo