CTE Demand Capture.

Keep running them. We're not a traffic source and won't pretend to be — you already have traffic from paid search, organic, campus tours and high school visits. The problem is where it lands: a program page that describes a curriculum and offers a phone number. Nobody fills out a phone number. Point that same traffic at a destination built to capture the person instead of inform them, and you'll finally know your cost per inquiry by program — which is the number that would actually change next year's budget.

We're not replacing it, and we'd talk you out of it if you wanted to. Your website has to be complete — every program, every requirement, every policy, every audience, accurate and accessible. That's an obligation and it's why it looks the way it does. Ours has to do the opposite: take one person interested in one program and get their name. A page that satisfies your catalog can't also do that, and a page that does that would make a terrible catalog. Different jobs. Your site stays exactly where it is.

Keep both. Forecasting projects headcount by term and by division from historical yield, retention curves and market data — that’s how you plan budget and staffing, and we don’t do that job. Your CRM works the funnel once someone is in it. The blind spot is the same from both directions: a forecast is built entirely on students who made it into the funnel, and the CRM starts working the moment someone begins an application. A certificate that has run at capacity for six terms looks stable to the model rather than suppressed, because the people who inquired too late, inquired at the wrong office, or never inquired at all were never recorded. Everyone who wasn’t ready to start an application is invisible to both systems. That’s exactly who we capture — a name and a program, before the application — so your projections have real people behind them instead of extrapolated ones.

Your platform includes all the video assets you need to go live — program loops and :30 video promos with VO in all language options desired for each program. If you already have professionally produced videos, we'll use those.

Most are ready to review within a month.

We build, host and maintain the entire platform for you. There's nothing for your IT team to install, manage or update. No servers, no software, no lift on your end.

You stay in control. A prospective student who has never enrolled doesn't have education records yet, so FERPA generally isn't the operative question at the inquiry stage — but we'll sign your institution's data agreement regardless, and we're built to pass the same review. The form captures adult contact information only, consent-gated: a name, the program they're interested in, and how to reach them. Nothing else. If your compliance office would rather we collect nothing at all, we ship that build and the platform still works. Submitted info is stored in an access-controlled, encrypted database under our sole control, hosted on U.S. cloud infrastructure. No other institution can read your records. It is never sold, never used for advertising, and never shared beyond the hosting, database, and email services that operate the platform — the same infrastructure layer any enterprise system runs on, each contractually bound to the same protections. No advertising cookies, no tracking pixels, no retargeting. Inquiries route wherever you want them — your spreadsheet, an export format you choose, your admissions inbox — and you can have the records deleted at any time.

Sliding scale based on the number of programs you offer. Pricing begins at $3,000 annually, plus a one-time setup fee based on scope. We'll walk you through the math on our demo call — no surprises.

Absolutely! Your name, logo, tagline and colors - at custom subdomain (ex: northgate.ascendcte.com). Every instance is its own branded experience.