For K-12 CTE Directors & Coordinators

CTE Demand Capture.

Know who wants in — before they enroll.

AscendCTE™ is a mobile-first, video-driven CTE Demand Capture platform for your district's programs. It recruits students where they live: they see what your programs actually look like, families can explore it without a login, and you get real interest data — by program, by campus — before the master schedule locks.

Book a Quick Demo
15-minute Zoom · Live walkthrough and functionality demonstration
Built for K-12 districts — middle and high school CTE programs.
Built by CTEPromoVideos.com — trusted by 228+ CTE programs since 2019
The Problem

You're recruiting blind.

01

Students can't picture themselves in your programs

A program brochure can't show what welding actually looks like. A career fair PDF can't create the moment a student realizes "I could do that." Video does.

02

You can feel the demand.
You just can't capture it.

You already know the interest is real — you hear it at the career-fair table, in the student who lingers after the welding demo. But it evaporates: no name, no program, no campus, nothing you can act on.

03

The decision gets made on a 1995 mental model

Students and parents alike still picture "shop class" from thirty years ago. They weigh a real future in CTE against an outdated stereotype, and a program name on a course-catalog page has never once changed anyone's mind.

The Solution

AscendCTE closes the gap in days.

Show, don't tell.

Students browse your programs through short video loops. They see what welding feels like. What culinary smells like. What health science means in 2026. The moment they connect, they tap.

Capture real interest.

Every tap, every form submission becomes structured data — delivered to your spreadsheet and your inbox the second it happens.

See demand before you build.

Your dashboard shows which programs are pulling attention this week, this month, this quarter. Stop guessing which programs to expand. Stop investing in programs no one's pursuing.

Meet students where they live.

Mobile-first, video-driven. Multilingual. No app to download. No login. Works the way students already use their phones — and the way parents will, too, when they are sent the link.

How It Works

The student journey, end to end.

01

They land on your branded platform.

Your colors, your logo, your name. Lives at (ex: northgate.ascendcte.com) — shareable by QR code, text link, email or anywhere you'd put a URL today.

02

They pick a language.

English and Spanish included (plus any language on request). Every screen translates. Every form translates.

03

They browse programs through immersive video.

Short program loops play silently as they scroll — welding sparks, culinary plating, healthcare in action. The visual carries the message before they read a single word.

04

They tap one to go deeper.

Full program page — video promo, what they'll learn and career outcomes. Designed to convert curiosity into commitment.

05

They submit interest. You're notified instantly.

The lead flows straight to your spreadsheet and select email inboxes the moment they submit. Your CTE team can be following up the same day.

What You Get

Everything you need in one place.

Branded experience Your name, logo, tagline and colors - at custom subdomain (ex: northgate.ascendcte.com)
Full program library Every program you offer, with video loops and video promos.
Multilingual support English and Spanish included - any language on request.
Live analytics dashboard See traffic, interest and engagement in real time.
Interest data to your spreadsheet Every form submission, structured and ready to act on.
Email alerts for every submission Your team knows the moment a student raises their hand.
Zero lift for your team We build, host and maintain the entire platform for you. There's nothing for your IT team to install, manage or update. No servers, no software, no lift on your end.
Beyond Student Recruiting

Win the board meeting and the budget — with data on your side.

Industry Partnerships

Walk into partner meetings with data, not pitches.

Industry partners want to invest in pipeline they can see. When you can show "47 students engaged with our welding program this quarter," equipment donations, paid mentorships and apprenticeship slots land faster. AscendCTE™ gives you the proof.

Leadership & Funding

Make the case for expansion with numbers, not hunches.

New programs, equipment, staff, Perkins applications — every one gets approved on proof of demand. When you can show which programs students actually want before you set next year's capacity, budget conversations and board presentations stop being a fight. AscendCTE™ hands you the evidence.

Who It's For

Built for the way districts actually recruit.

Middle School

Before They Choose

Reach 7th and 8th graders while the decision is still open — and capture which programs pull them, months before course selection.

High School

Fill the Programs You Have

Grade-aware interest forms and per-campus routing, built around what schools can legally collect from students.

Open Enrollment

Families Outside Your Boundary

A parent from the next district over has no student record and no login. They can still find your programs, and you still get the inquiry.

Who Benefits

Built for the people who actually move CTE forward.

CTE Directors & Coordinators
District Leadership
Counselors & Advisors
Communications Teams
Questions We Get Asked

The honest answers.

Good — you should have one, and we don't replace it. That's your planning and compliance system for students already inside your programs, already logged in, already assigned a counselor. Ask a different question: how does an incoming 8th grader's mom find out you run a diesel technology program? She doesn't have an account. That's the gap we fill. We work on everyone who hasn't logged in yet — and we tell you what they want before they ever pick a course. Different job. We don't replace anything, we feed it.
Your projections tell you how many students are coming. They’re built from historical enrollment, housing development, boundary and yield data, and they’re generated at the district and grade level. Keep them — that’s the right tool for staffing, transportation and facilities, and we don’t do that job. It just can’t answer a CTE question. There is no pathway dimension in a grade-level projection: knowing 265 more students are coming doesn’t tell you whether to add a section of diesel tech or stand up a cybersecurity pathway. And the model only ever sees the students who fit. If your welding program has been capped at 24 seats for six years, the projection reads 24 and calls it stable — the students who wanted in and couldn’t get in were never recorded anywhere, in any system you own. A projection gives you a number. It cannot give you a name. We don’t forecast CTE demand. We capture it — the count for your board, and the named list for your directors.
A page tells people what programs exist. It doesn't capture who's interested, it doesn't tell you which program drew them, and it doesn't hand you a list you can take to the board when you're setting capacity. This isn't a website line item — it's a recruiting instrument funded from CTE program money, which means it doesn't compete with your district site for the same dollars and doesn't need the communications office to approve it. There's also nothing for IT to integrate: no SIS connection, no data-sharing review, no ticket in the technology queue.
Your platform includes all the video assets you need to go live — program loops and :30 video promos with VO in all language options desired for each program. If you already have professionally produced videos, we'll use those.
Most are ready to review within a month.
We build, host and maintain the entire platform for you. There's nothing for your IT team to install, manage or update. No servers, no software, no lift on your end.
Your district stays in control. We act as a school official under FERPA, and we'll sign your data privacy agreement — or the SDPC National DPA, if your state alliance uses one. The interest form only collects what a district can legally collect from a student, and every field is configurable: if your privacy officer would rather we collect no personal information at all, we ship that build and the platform still works. Submitted info is stored in an access-controlled, encrypted database under our sole control, hosted on U.S. cloud infrastructure. No other institution can read your records. It is never sold, never used for advertising, and never shared beyond the hosting, database, and email services that operate the platform — the same infrastructure layer any enterprise system runs on, each contractually bound to the same protections. No advertising cookies, no tracking pixels, no retargeting. Leads land where you tell them to — your district's own spreadsheet, your team's inbox — and you can have the records deleted at any time.
Sliding scale based on the number of programs you offer. Pricing begins at $3,000 annually, plus a one-time setup fee based on scope. We'll walk you through the math on our demo call — no surprises.
Absolutely! Your name, logo, tagline and colors - at custom subdomain (ex: northgate.ascendcte.com). Every instance is its own branded experience.
Recruiting for a college or trade school instead? →

See the power of AscendCTEfor yourself in real-time.

15-minute Zoom. We'll walk you through how AscendCTE™ would work for your programs, your campuses, your community.

Book a Quick Demo