CTE Recruiting and Demand Capture.

Keep all three. Your website has to be complete — every program, every requirement, every policy — and that is exactly why it can't also take one sophomore interested in one program and get her name. Your visits reach the students in the room on the day you're there. Your open house reaches the families who were already coming. The gap is everyone else: the student whose school didn't schedule a tour this year, the parent at home who still pictures a 1990s shop class, the adult who doesn't know you run an evening program. Give those people the same programs on their phones, and the ones who want in raise their hand there.

Whoever your center's process says. We make it short for both. Communications: the instance carries your name, logo, tagline and colors, and we send the brand files for review before anything goes public; your existing outreach keeps running and simply points here. Technology: there is nothing to install, integrate, or host, and no SIS connection is required, so the review is a read, not a project. Interest routes to your team by program and campus.

Keep them. Enrollment and application data tell you who already applied and who enrolled — that's the right record for reporting, staffing and funding, and we don't do that job. Sending-school projections tell you how many students each school expects to send, built on last year. The blind spot is the same from both directions: a program that has run a waitlist for three years looks stable rather than under-promoted, and a program with open seats looks like weak demand rather than weak awareness, because the students who were interested and never applied were never recorded. That's exactly who we capture — a name, a program and a school, before the application — so next year's projections have real students behind them.

You stay in control. Most of your prospects are minors, so we treat the form that way. A student under 18 submits a first name, last name and grade level — no email, no phone, no address — and the follow-up runs through the sending school's counselor or your own. Adults submit a name, the program, and how to reach them, consent-gated. Nothing else. We'll sign your data agreement and we're built to pass the same review your SIS vendors pass. If your legal team or board would rather we collect nothing at all, we ship that build and the platform still works. Submitted info is stored in an access-controlled, encrypted database under our sole control, hosted on U.S. cloud infrastructure. No other institution can read your records. It is never sold, never used for advertising, and never shared beyond the hosting, database, and email services that operate the platform — the same infrastructure layer any enterprise system runs on, each contractually bound to the same protections. No advertising cookies, no tracking pixels, no retargeting. Interest routes wherever you want it — your spreadsheet, an export format you choose, your recruiting inbox — and you can have the records deleted at any time.

Then don't renew. The term is one year. At the end of it your team holds a named interest count per program and per sending school, which is more than the center has today whether or not it continues. If that data isn't changing how you staff and promote programs, the decision makes itself.